Melissa, I think your article validates the proverb: “great minds think alike!”
Our agency, Media Flint, has been advocating your approach to all our SEO clients for quite some time now. In fact in order to track offline conversions (such as phone calls) we have been using AvidTrak (www.AvidTrak.com) a keyword-to-call tracking product that we developed in house. As you have written in your article, “SEO is a long term investment”, which requires “advanced planning.” And in order to plan well one needs good data which is acquired through PPC and comversion tracking.
Thanks for sharing your thoughts.
Amin
